HOW TO USE ENVIRONMENTAL ANÁLYSIS IN STRATEGY MAKING

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Publicado: Oct 1, 1979
DOI: https://doi.org/10.35426/IAv07n35.07

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ELY SEGEV
Harvard Business School, USA

Resumen

Corporate strategists must learn how to cope more effectively with the constantly changing and increasingly complex outside forces that affect the structure, goals, and operations of their organizations. Their survival depends on it.

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Número
Vol. 7 Núm. 35 (1979): Revista 35
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.

Biografía del autor/a

ELY SEGEV, Harvard Business School, USA

is a lecturer in business administration, Faculty of Management, at The Leon Recanati Graduate School of Business, Tel-Aviv University. He received his D.B.A from Harvard Business School, where he specialized in the use of external information in corporate planning. This article draws heavily on his doctoral dissertation at Harvard.

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