Responsabilidad Social Corporativa, Satisfacción Laboral, Compromiso Organizacional en una Multinacional

Contenido principal del artículo

Bernardo Nahuat Román

Resumen

El objetivo de esta investigación es determinar el impacto de la responsabilidad social corporativa interna (RSCI) en la satisfacción laboral y el compromiso organizacional. El método fue cuantitativo, utilizando un modelo de ecuaciones estructurales con análisis de la varianza. Los resultados confirmaron las hipótesis planteadas, evidenciando que la RSCI tiene un efecto positivo y significativo en la satisfacción laboral y el compromiso organizacional. Los hallazgos sugieren que la RSCI puede incrementar la satisfacción laboral y el compromiso organizacional. La originalidad radica en que se aborda el tema en la multinacional minorista más grande del mundo. Entre las limitaciones destaca que únicamente se consideraron sucursales del sur de Tamaulipas.

Detalles del artículo

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Biografía del autor/a

Bernardo Nahuat Román, Universidad Autónoma de Tamaulipas, México.

Doctor en Gestión Estratégica de Negocios por la Universidad Autónoma de Tamaulipas (UAT), Profesor-investigador de tiempo completo en la Facultad de Comercio y Administración de Tampico de la Universidad Autónoma de Tamaulipas. Líneas de investigación: responsabilidad social e innovación. bernardo.nahuat@uat.edu.mx

Citas

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Bacinello, E., Tontini, G., & Alberton, A. (2020). Influence of corporate social responsibility on sustainable practices of small and medium-sized enterprises: Implications on business performance. Corporate Social Responsibility and Environmental Management, 28(2), 776-785. https://doi.org/10.1002/csr.2087

Bahta, D., Yun, J., Islam, M. R., & Ashfaq, M. (2020). Corporate social responsibility, innovation capability and firm performance: evidence from SME. Social Responsibility Journal. Ahead-of-print (ahead-of-print). https://doi.org/10.1108/SRJ-12-2019-0401

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Bennet, D. & Hylton, R. (2021). Nurse migration: Job satisfaction and organizational commitment among nurses in the Caribbean. Indian Journal of Health and Well being, 12(2), 213-216. https://journals.indexcopernicus.com/api/file/viewByFileId/1497653

Can, Z. & Lanxi, L. (2023). Organizational behavior management analysis of attitude (Job dissatisfaction) and communication—Take Wal-Mart as an example. Academic Journal of Business & Management 5(6), 63-69. https://doi.org/10.25236/AJBM.2023.050610

Carrol, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of management review, 4(4), 497-505. https://doi.org/10.5465/amr.1979.4498296

Chang, Y.-P.; Hu, H.-H.; & Lin, C.-M. (2021). Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model. Sustainability, 13, 1-21. https://doi.org/10.3390/su13179494

Chapagain, B., Panta, M., Devkota, N., Dhakal, K., & Paudel, U. (2025). Linking internal corporate social responsibility to organizational commitment: evidence from the banking sector. International Journal of Organization Theory & Behavior. 28 (4). https://doi.org/10.1108/IJOTB-05-2024-0085

Chatzopoulou, E.C., Manolopoulos, D., & Agapito, V. (2022). Corporate Social Responsibility and employee outcomes: interrelations of external and internal orientations with job satisfaction and organizational commitment. J Bus Ethics 179(3):795–817. https://doi.org/10.1007/s10551-021-04872-7

Cheah, J. & Lim, K. (2023) Effects of internal and external corporate social responsibility on employee job satisfaction during a pandemic: A medical device industry perspective. Eur Manag J., https://pmc.ncbi.nlm.nih.gov/articles/PMC10081885/

Chin, W. (1998). The partial least squares approach to structural equation modeling. In G.A. Marcoulides (Ed.), Modern methods for business research (pp. 295–336). Lawrence Erlbaum Associates.https://www.researchgate.net/profile/Wynne-Chin/publication/311766005_The_Partial_Least_Squares_Approach_to_Structural_Equation_Modeling/links/0deec533e0f7c00f59000000/The-Partial-Least-Squares-Approach-to-Structural-Equation-Modeling.pdf

Cinnirella, M. (1998). Exploring temporal aspects of social identity: the concept of possible social identities. Eur J Soc Psychol 28(2):227–248. https://doi.org/10.1002/(SICI)1099-0992(199803/04)28:2<227::AID-EJSP866>3.0.CO;2-X

Delina, G. (2020). A study on the interrelationships between employee engagement, employee engagement initiatives and job satisfaction. Int J Bus Excell 20(2):242–268. https://doi.org/10.1504/IJBEX.2020.105355

Deng, X., Long, X., Schuler, D. A., Luo, H., & Zhao, X. (2020). External corporate social responsibility and labor productivity: AS‐curve relationship and the moderating role of internal CSR and government subsidy. Corporate Social Responsibility and Environmental Management, 27(1), 393-408. https://doi.org/10.1002/csr.1877

Dung, L. T. (2020). Impact of Internal CSR Perception on Affective Organisational Commitment among Bank Employees. Asian Academy of Management Journal, 25(2). 23-50. https://doi.org/10.21315/aamj2020.25.2.2

Dung, L.T., & Giang H.T.T. (2021). The effect of international intrapreneurship on firm export performance with driving force of organizational factors. J Bus Ind Mark. https://doi.org/10.1108/JBIM-01-2021-0018

Dutton, J.E., Dukerich, J.M., & Harquail, C.V. (1994). Organizational images and member identification. Adm SciQ 39(2):239–263. https://doi.org/10.2307/2393235

Estrada, G. & Gallegos, N. (2021). Satisfacción laboral y compromiso organizacional en docentes de la Amazonía peruana. Educação & Formação, 6(1).https://doi.org/10.25053/redufor.v6i1.3854

Farooq, M.S., & Salam, M. (2020). Nexus between CSR and DSIW: a PLS-SEM Approach. Int J Hosp Manag 86:102437. https://doi.org/10.1016/j.ijhm.2019.102437

Fernando, A. G., & Danthanarayana, C. P. (2022). Impact of internal corporate social responsibility on employees’ turnover intention in the hotel sector: The mediating and moderating roles of job satisfaction and work-life conflict. South Asian Journal of Tourism and Hospitality, 2(1). http://doi.org/10.4038/sajth.v2i1.43

Ferreira, P. & Real de Oliveira, E. (2014). Does corporate social responsibility impact on employee engagement? Journal of Workplace Learning, 26(3/4), 232-247. https://doi.org/10.1108/JWL-09-2013-0070

Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. American Marketing Association, 109(4), 555–562. https://doi.org/10.1177/002224378101800104

Fortune. (2025). Walmart en el ranking Fortune. https://fortune.com/company/walmart/

Gaudencio, P., Coelho, A., & Ribeiro, N. (2020). The impact of CSR perceptions on workers’ turnover intentions: Exploring the supervisor exchange process and the role of perceived external prestige. Social Responsibility Journal, 17(4), 543-561. https://doi.org/10.1108/SRJ-12-2018-0330

George, N.A., Aboobaker, N., & Edward, M. (2020). Corporate social responsibility, organizational trust and commitment: a moderated mediation model. Pers Rev 50(4):1093–1111. https://doi.org/10.1108/PR-03-2020-0144

Golob, U., & Podnar, K. (2021). Corporate marketing and the role of internal CSR in employees’ life satisfaction: exploring the relationship between work and non-work domains. J Bus Res 131(1):664–672. https://doi.org/10.1016/j.jbusres.2021.01.048

Guzzo, R.F., Abbott, J., & Madera, J.M. (2020). A micro-level view of CSR: a hospitality management systematic literature review. Cornell Hosp Q 61(3):332–352. https://doi.org/10.1177/1938965519892907

Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage publications.

Havlinova, A., & Kukacka, J. (2021). Corporate social responsibility and stock prices after the financial crisis: The role of strategic CSR activities. Journal of Business Ethics, 182, 223-242. https://link.springer.com/article/10.1007/s10551-021-04935-9

Heimerl, P., Haid, M., Perkmann, U., & Rabensteiner, M. (2020). Job satisfaction as a driver for sustainable development in the hospitality industry? Evidence from the Alpine Region. Sustainability, 12(17), 6754. https://doi.org/10.3390/su12176754

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