THE FACTORS THAT REALLY MATTER

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E. T. EGGERS

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RUNN1NG an organizaron without policies may be compared to trying to guIde a rowboat without a great deal of floundering about without any definite path of direction being followed. Surely it is an obligation of the organizational executive to stress, the formulation and implementatíon of policies throughout the firm.

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E. T. EGGERS, Georgia State University, USA

Professor of Management, Georgia State University

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