RELATIONSHIP BETWEEN SIZE AND COMPETITIVE ACTIONS IMPLEMENTED BY A COMPANY IN THE TEXTILE AND CLOTHING INDUSTRY
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Abstract
Since the subscription of free trade, mexican enterprises in the textile and confection industry have faced a rise in industry rivalry. This situation produced a decrease in their competitiveness. In this context, the objective of this investigation was to determine the relationship between the size of a textile and confection enterprise and the competitive actions that implements. The model of “competitors rivalry” which points that “it is more probable that small enterprises carry out competitive actions due to their flexibility” (Hitt, M. et. al: 2004) was used as methodological instrument for this investigation. A study case was applied to Bruno, a small enterprise of the textile and confection industry who struggle with the competition of Chinese products. This small enterprise, trying to stay in business, has implemented a number of competitive actions with little or none success in creating competitive advantages.
The results show that Bruno's way of administration has hinded the company to take advantage of the strength that experts grant to small enterprises: flexibility and agility in the decision making process.
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