Television advertising and its relationship with consumption habits of products that are harmful to health

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Published: Apr 1, 1989
DOI: https://doi.org/10.35426/IAv15n68.02

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Ma. Luisa Domínguez Hernández

Abstract

Socialization theories are a means of explaining consumer behavior, as used by Ward in 1974. This approach is known as consumer socialization, which in its simplest sense is the process by which people acquire values, knowledge, skills, and motivations; it is also very important for the present work, mainly because there are a number of publications that mention that advertising causes negative effects in childhood, adolescence, and the family. For example, Churchill and Moschis, 1979; Moschis and Moore, 1982; and Dominguez, 1988, followed this approach to explain the influence of television and other socializing agents on consumer compliance.

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Vol. 15 No. 68 (1989): Journal 68
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