Megamarketing

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Published: Jan 1, 1985
DOI: https://doi.org/10.35426/IAv12n55.02

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Ernest R. Rillmann
National Polytechnic Institute, Mexico

Abstract

Both marketing executives and managers need to reconsider the concept of “marketing” and two of its dogmas – the “4Ps” and the “uncontrollable environment,” advises Phillip Kottler, Professor of Marketing at Northwestern University and Evanston III.

Article Details

Issue
Vol. 12 No. 55 (1985): Journal 55
Section
Publicados
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biography

Ernest R. Rillmann, National Polytechnic Institute, Mexico

Ernest R. Rillmann holds a Master's degree in Administrative Sciences from the University of the Americas and a PhD in Administrative Sciences from E.S.C.A., I.P.N.; he is a professor of Marketing Management in the Master's program with a specialization in Business Administration at E.S.C.A.; and is President and CEO of Monarch/Pitney Borves for Latin America.

References

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