DYNAMICS OF THE MARKETING MIX IN TIMES OF HYPERINFLATION

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Published: Jan 1, 1984
DOI: https://doi.org/10.35426/IAv11n51.05

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Ernest R. Rilbnann
National Polytechnic Institute, Mexico

Abstract

Culliton's description of a Marketing Executive is "A person who knows how to combine the ingredients of Marketing."
To demonstrate this concept in a visual presentation,

Article Details

Issue
Vol. 11 No. 51 (1984): Journal 51
Section
Publicados
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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