THE IMPORTANCE OF STRATEGIC PLANNING IN COMPANIES

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ELIO DAVID ALVARENGA
FERNANDO ESTEVEZ M
ROSA MA. GUZMÁN G
DOLORES GUERRERO H
MARCELA RUIZ F

Abstract

Effective business planning depends on the development of strategic planning, and yet there is sufficient evidence that planned strategies are something that management tends to frequently ignore and are only considered necessary in the presence of crises

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