PERSONALITY AND CONSUMER BEHAVIOR

Article Sidebar

PDF (Español (España))
Published: Jan 1, 1983
DOI: https://doi.org/10.35426/IAv10n47.02

Main Article Content

JULIO A. BLACKALLER RODRIGUEZ
National Polytechnic Institute

Abstract

Over the past 30 years, there has been a surge
of interest in consumer behavior studies.
New data, theories, relationships,
and models have been enthusiastically
received, and we can indeed say that a
new field of research is emerging.

Article Details

Issue
Vol. 10 No. 47 (1983): Journal 47
Section
Publicados
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biography

JULIO A. BLACKALLER RODRIGUEZ, National Polytechnic Institute

Professor-Researcher of the Graduate Section of the Higher
School of Commerce and Administration of the National Polytechnic Institute.

References

HALL, Calvia S y Gander Lindzey “Teories of personality” New York. John Wiley and sons. 1957.

KASSARJIAN, Harold H. "Personality and consumer Behavior: A re­view. Jornal of Markentlng Rese­arch vol. VIII (nov.1971), 409-418.

ADLER, Alfred. The practice and theory of individual psychology New York, Harcourt Brace, 1925.

FROMM, Erich: Escape From Fre­edom. New York. Rinehart, 1941.

HORNEY, Karen “Culture and Neurosis*' American Sociological Review vol. I 1936.

COHEN, Joel B “An Interpersonal Orientation de Study of Consumer Behavior" Journal of Marketing Re­search 4t may. 1965, 163-170.

MILLER, N. E. Y J. DOLLAR "social learning an Imitation" New Haven Yale University Press.1941.

KERNAN. Jerome B-, Daniel W. Greend Montrose S. Sommer ‘’Persona­lity and Implicit Behavior Patterns" Journal of Markentlng Research vol X. febrero de 1973 63-69.

MURRAY, H,A. “reparations for the a comprehsive slstems’’ en Psychology a study of asciende, a cargo de S. Koch (vol. 3) New York, Mc. Gran Hill, 1959 7-59.

STEINER, Gary A. “Notes on Franklin B. Evans ‘Psychologycal an objetive factors in the Préditlon on Brand Choice", Journal of Business 34 january 1961 57-60*.

ROBERTSON, Thomas S. and Ja­ mes H. Myers "Personality córrelates of opinión Leadership an Inno­ vative Buyng Behavior”. Journal of Marketing Research 6 may 1969- 164-68.

BRUCE, Grady D. and Robert E. Witt "Personalaity correlates of Innovatibe Buying Behavior” Journal of Mar­ keting Research 7 may 1970-259.

ROGERS, Carl R. “A theory of the­ rapy, personality, and interpersonal relationships, as developed In the client-centered framework" in Psy­chology; a theory of science, vol 3 New York, Mc.Graw-Hill, 1959.