SOME CASES OF ECONOMETRIC MODELING IN MARKETING WHAT REALLY HAPPENED?

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Published: Oct 1, 1980
DOI: https://doi.org/10.35426/IAv07n39.03

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Ma. de la Luz Paniagua Jiménez
National Polytechnic Institute

Abstract

Over the past decade, dozens of studies have been published that use modern econometric methods to analyze advertising, promotion, and their relationship to sales.

Article Details

Issue
Vol. 7 No. 39 (1980): Journal 39
Section
Publicados
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biography

Ma. de la Luz Paniagua Jiménez, National Polytechnic Institute

Professor and researcher at the Graduate Section of the E.S.C.A.

References

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