THE NEED FOR A SYSTEMS APPROACH IN BUSINESS PLANNING

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CARLOS VIGURI BRETON

Abstract

In the concept of constant and inexorable change, humankind's most valuable assets are their abstract and intangible "ideas," which allow for rapid identification and adjustment to the ongoing pattern of change. The most valuable ideas not only encompass change but also the direction of change, anticipating the next important events in the process, just as a good car driver, airplane pilot, or ship captain does, allowing for the safe and satisfying dynamics of humankind's transformation within the evolution of the universe.

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Author Biography

CARLOS VIGURI BRETON, National Polytechnic Institute

Certified Public Accountant and Master of Science in Administrative Sciences, Wharton Graduate School, University of Pennsylvania. Researcher and Professor, Graduate School, School of Commerce and Administration, I.P.N.

References

“Modelos de Decisión y Computadoras en la Adminisrtación, por Carlos Viguri Bretón. Revista de Investigacion Administrativa No. 28, , Enero-Marzo 1978.

“Apoyo Computarizado para la Planeación Estratégica por Dr. Octavio Gómez Haro. Revista Investigación Administrativa No. 28, Enero-Marzo 1978.

Un Concepto de Planeación de Empresas, por Dr. Russell L. Ackofí, Editorial Lumusa, México 1976

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—The Corporate Rain Dance, por Dr. Russen n. Ackofí. The Wharton Magazine, Winter 1977.