PLANNING PROBLEMS A COMPANY FACES WHEN TRYING TO FULFILL ITS ROLE IN THE ECONOMY

Abstract

The entire economic life of modern society rests on the institution of ENTERPRISE." It can be admitted that it is the cell, the vital nucleus, the basic element of that great movement in which the needs, appetites, and ambitions of producers and consumers; the power of money and credit; the productivity of capital goods; constant technological innovations; intellectual and physical labor; the demands for efficiency in administration; and the growing diversification of goods and services all come together.