HOW OTHERS SEE US

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Published: Oct 1, 1974
DOI: https://doi.org/10.35426/IAv03n15.01

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DAVID J. SCHUARZ
National Polytechnic Institute

Abstract

Now, more than ever before, management is faced with two basic questions:
First, what does the public think about our company and our product? And second, how can that thinking be modified and addressed?

Article Details

Issue
Vol. 3 No. 15 (1974): Journal 15
Section
Publicados
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

Traducción: Dr. Francisco Sánchez Guzmán.