STRATEGIC OBJECTIVES AND KEY RESULT AREAS

Article Sidebar

PDF (Español (España))
Published: Apr 1, 1973
DOI: https://doi.org/10.35426/IAv02n09.02

Main Article Content

FERNANDO IBARRA AISPURO

Abstract

The concept of "strategic planning" is relatively recent and has achieved widespread adoption in the field of management. However, parallel to this dissemination has also been the confusion and controversy it has generated, resulting in a lack of uniformity of criteria for developing an operational definition of strategic planning, either in the academic world or among management practitioners.

Article Details

Issue
Vol. 2 No. 9 (1973): Journal 9
Section
Publicados
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

Ackoff, R. L. "A Concept of corporate plann­ ing". Wiley-lnterscienre. New York. 1970.

Ansoff, I. H. "Corporate Strategy". McGraw- Hill Book Co. New York. 1965.

Anthony, R. N. "Planning and control systems: A framework for analysis". Harvard Univer­sity. Boston. 1965.

Bata, G. L. "Growth through technological in­ novation", in "Corporate growth stra­tegies", edited by Isay Stemp. American Management Association. New York. 1970.

Bell, M. L. "Mercadotecnia Conceptos y estra­tegias". CECSA. México. 1971.

Buskirk, R. H. "Business and administrative policy". John Wiley and Sons, Inc. New York. 1971.

Drucker, P, F. "La gerencia de empresas". Edi­torial Sudamericana. Sexta Edición. Argenti­na. 1972.

De Toro, M. "Pequeño Larouse Ilustrado". Edi­torial Larouse. Argentina. 1964.

Etzioni, A. "Modern organizations". Prentice- Hall, Inc. New Jersey. 1964.

Granaer, C. T. "The Hierarchv of objectives". Harvard Business Review 42 (3): 63-74. May-June 1964.

Henderson, J. M. y Quandt. R. E. "Teoría microeconómica. Una aproximación matemá­tica". Ediciones Ariel. España. 1966.

Herzberg, F. "Una vez más; ¿Cómo motiva us­ted a su personal?" Administración de Em­presas, Vol. 1, No. 4; pp. 297-313. 1970.

Hill, W. "The goal formation process in com­plex organizations". The Journal of Man­ agament Studies, Vol. 6, No. 2; pp. 198-208. May 1969.

Hinrichs, J. R. "The people factor in corporate growth strategies", in "Corporate growth strategies", edited by Isay Stemp. American Management Association. New York. 1970.

Koontz, H. "The rationales of planning", in "Management: organization and planning", edited by Donald M. Bowman and Francis M. Fillerup. McGraw-Hill Book, Co. New York. 1963.

Lund, H. A. '"Corporate financial strategy", in "Corporate growth Strategies", edited by Isay Stemp. American Management Association. New York. 1970.

McGuire, J. W. "Theories of business behavior". Prentice-Hall, Inc. New Jersey. 1964.

McNair, W. N. "Objetivos". Dirección y Control, Núm. 100; pp. 23-32. Diciembre. 1970.

Miller, E. C. "Objectives and standars. An approach to planning and control" Ame­rican Management Association. Research Study 74. New York. 1966.

Simon, H. A. ""El comportamiento administra­tivo". Editorial Aguilar. Madrid. 1962.

Toffler, A. "El shock del futuro". Plaza and Janes, S. A. Quinta edición. España 1972.

Vergara, I. M "Los propósitos socio-económi­cos básicos en la empresa privada", traba­jo inédito. 1973.

Wisart Jr.z R. S. "The marketing factor", in "Corporate growth Strategies"", edited by Isay Stemp. American Management Associa­tion. New York. 1970.