HOW TO GET MORE FROM MARKET RESEARCH

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Published: Oct 1, 1971
DOI: https://doi.org/10.35426/IAv01n03.03

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LEO LOGART

Abstract

The failure of many organizations to utilize market research to its fullest extent is due, in part, to its sudden appearance, real or imagined, before the eyes of management and operating personnel.

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Vol. 1 No. 3 (1971): Journal 3
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Extracto y Traducción de: Dr. Francisco Sánchez Guzmán