Getting back to strategy

Resumen

“ Competitiveness" is the word most commonly uttered these days in economic policy circles in Washington and most European capitals. The restoration of competitive vital­ ity is a widely shared political slogan. Across the Atlantic, the sudden nearness of 1992 and the coming unification of the Common Market focus attention on European Industries' ability to compete against global rivals. On both continents,senior managers, who started to wrestle with these Issues long before politicians got hold of them, search actively for successful models to follow, for examples of how best to play the new competitive game. With few exceptions, the models they have found and the examples they are studying are Japanese.