Focusing product technology for corporate growth

Resumen

WHILE the success of high-technology’ companies is widely acknowledged, what accounts for that success has not yet been examined closely. The authors’ re­ search suggests that developing a distinctive compe­ tence in a core technology is critical to thee long term growth of techonology-based firms. Managers respon­ sible for technological innovation will be interested in the approach used to map out product-develop­ ment strategy’ and to assess “newness” of product in­ troductions.