INTRODUCING, INNOVATION THROUGHT OD.

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Publicado: Apr 1, 1981
DOI: https://doi.org/10.35426/IAv08n41.06

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ROGER J. HOWE
The BFGoodrich Company, USA
MARK G. MINDELL
The BFGoodrich Company, USA
DONNA L. SIMMONS
The BFGoodrich Company, USA

Resumen

The Goodyear Tire & Rubber Com­pany last July announced a new con­cept in tires, reported in the press as likely to “exceed the government’s highest hopes for a tire that would save gasoline/’ The new “elliptic” tire, described as a significant ad­vancement over radials (the most re­cent, previous innovation in the tire market), was strategically introduced into the marketplace to those who would be in a position to judge its functional success.

Detalles del artículo

Número
Vol. 8 Núm. 41 (1981): Revista 41
Sección
Publicados
Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.

Biografía del autor/a

ROGER J. HOWE, The BFGoodrich Company, USA

is director of personnel and organization development for The BFGoodrich Company. Author of Team Dynamics in Developing Organizations (Kendall Hunt, 1977), Dr. Howe also serves as an international consultant in the field of management and organization development.

MARK G. MINDELL, The BFGoodrich Company, USA

is the senior organiza­tional development consultant for BFGoodrich. In addition to OD, he also specializes in personnel and attitude as­ sessment.

DONNA L. SIMMONS, The BFGoodrich Company, USA

is the organizational analyst for BFGoodrich

Citas

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