NEW RULES FOR STRATEGY AND PLANNING

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ROBERT E. MACAVOY

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In efforts to survive fundamental dislocations in the economy, companies are shifting from the goal of all-out growth to an operational philosophy emphasizing streng- hened cash flows and rock solid balance sheets. Smart management thus i: taking a long, hard look at the, ..

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ROBERT E. MACAVOY, William E. Hill & Company, Inc, USA

is vice-president oí William E. Hill & Company, Inc., a general management consulting firm specializing in business strategy and longrange planning. An engineering graduate of Villanova University, Mr. MacAvoy received his M.B.A. degree from the University of Pittsburgh and has done gra­ duate work in financial planning at the Babson Business School.

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