The methodology of social science research applied to business administration

Article Sidebar

PDF (Español (España))
Published: Jan 1, 1985
DOI: https://doi.org/10.35426/IAv12n55.03

Main Article Content

Julio A. Blackaller

Abstract

The marketing concept requires consumer orientation, as well as current, complete, and accurate information about potential buyers and other aspects of market behavior. Furthermore, developing a professional approach to marketing management decision-making requires objective analysis of such information, aiding and extending managerial judgment. It is through market research that the firm implements the marketing concept and pursues a scientific approach to marketing management.

Article Details

Issue
Vol. 12 No. 55 (1985): Journal 55
Section
Publicados
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

homcroft, Antony: *How € óigate C leans Up The 6. A.C. Nielsen Co. Ltd: How to Strengthen Your

Financia! Times, 20January 1972,

Charles H.: Marketing Productwity and

Company Plan, A.C. Nielsen C.O. Ltd, Oxford,

Analysis, McGraw-Hiil Book Co. Inc., New York,

Kotler, Philip: Marketing Management; Analysis

Planning and Control, Prentice-Hall, Neut Jersey,

Becknell, James C., and Melsaac, Robert VV , 'Test

Marketing Cookware coated with Tejión". Joumal

Printors* Ink: 13 April 1962.

of Advertising Research, September 1963.

O’Wrtn/on, Joseph ].: Experimental Marketing- A. U.S. Businessman puts in te the Test", Marketing,

October 1970, Instituto o Marketing, London.

Goodman. Elinor: Marketing", The Daily Tele- graph, 9 November 1970.

Crisp, Richard D.: Marketing Research, McGraw-

Kraushar, Peter,: Graveyard Jor New Producís*,

Marketing, November 1969, Instituto of Marke­

HiliBook Co. Inc., New York, 1957.Davis, EJ.; The Gravity of Marketing, j. Walter

ting, London.

Thompson Co. Ltd. London, 1964.