October - December

Doi: https://doi.org/10.35426/IAv14n66

 

1) The buyer-seller relationship: an interorganizational and social interaction approach 2) Authority, autonomy, and centralization in Mexican organizations 3) The buyer in industry 4) The current state of marketing education in Mexico 5) Some cases of econometric modeling in marketing—What really happened?

Published: 1988-10-01